NATURAL ARTIFICIALITY

VEGETABLE AND FRUIT SHOP IN ZURICH, SWITZERLAND - AS A PROTOTYPE FOR OTHER SHOPS OF THE SAME COMPANY, INTERNATIONAL, 1997.

light, water and earth are still the decisive factors for growth of vegetable and fruits. the technical apparatus tries to adjust to these circumstances in the best possible way and tries to influence them. the apparatus as visualisation of idealising imaginations constantly changes and infiltrates men's understanding of nature. how can one, on the eve of the 21st century, express an adequate naturalness - although highly computerised, sytematised and technically optimised - to the presentation and sale of fruits and vegetables?

this project - as a prototype for other shops of the same company - leaves the original space the way it is and clothes the walls and ground with a translucent, detached membrane - treated glass. the surfaces needed for the sale arise out of this membrane.

the reflection of wrap - ground relationship unfolds in different contexts varying perceptions of space. the qualities of glass (absorption, reflection, transmission) are - through adequate treatment and lightening; natural light, artificial and punctual lightening of fruits and vegetables and basic lightening of the space from inside the layers - an illuminated bath for the client and a refreshing presentation of the products. the artificial of the project transcends into a natural artificiality, where experience of nature, virtual worlds, hypernets, vegetables, fruits and selfreflection fuse into a iridescent rendez-vous of our existence.